Fell & Sell Shop Guide — Pricing, Prestige, Furniture & Profit

Sort the haul before opening

Make three piles as soon as an expedition is banked: stock that can become cash now, materials reserved for a named craft, and equipment that directly improves survival. This prevents a busy sales session from consuming an item the next expedition depends on.

When an item has no verified recipe, price, or strategic role yet, place it in a small observation reserve instead of hoarding every unknown. A capped reserve preserves learning without turning the shop into an unusable warehouse.

Run controlled price tests

Choose a small batch, hold presentation conditions steady, and change one price at a time. Customer reactions are useful signals only when several variables are not moving together; the pricing guide gives a practical bracketing loop.

Record the price, context and exact reaction. The Shop Update separates a full queue from a price objection, while blocked shoppers can report that they cannot pass. Check the route and counter first when sales slow; lowering a price cannot clear a furniture obstruction.

Close the loop with deliberate upgrades

Reserve enough cash and gear to fund the next safe expedition before spending on expansion. Then choose the upgrade that removes the clearest bottleneck: selling capacity, customer experience, storage discipline, or combat readiness.

Keep an entry-to-display-to-counter route clear when expanding. Customers now path around physical fixtures, and Ver. 1.4.3 corrected trips upstairs when a ground-floor counter was active. After moving furniture, verify prices and bonuses; September 18 combat-bonus changes apply when you return to the shop.

• Protect the next run first.
• Upgrade one constraint at a time.
• Re-measure customer flow after layout changes.